When a company such as Deckers Outdoor splits its shares, the market capitalization before and after the split takes place remains stable, meaning the shareholder now owns more shares but each are valued at a lower price per share. Often, however, a lower priced stock on a per-share basis can attract a wider range of buyers. If that increased demand causes the share price to appreciate, then the total market capitalization rises post-split. This does not always happen, however, often depending on the underlying fundamentals of the business.

Looking at the DECK split history from start to finish, an original position size of 1000 shares would have turned into 3000 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into Deckers Outdoor shares, starting with a $10,000 purchase of DECK, presented on a split-history-adjusted basis factoring in the complete DECK split history.

About Deckers Outdoor

Deckers Outdoor is engaged in designing, marketing, and distributing footwear, apparel, and accessories. Co. markets its products primarily under the following proprietary brands: UGG, HOKA, Teva, Sanuk, and Koolaburra. Co. sells its products through domestic and international retailers, international distributors, and directly to its global consumers through its Direct-to-Consumer business, which is comprised of its e-commerce websites and retail stores. Co. operates its e-commerce business through Co.-owned websites and mobile platforms in different countries, and has various global retail stores, which includes concept stores and outlet stores. According to our DECK split history records, Deckers Outdoor has had 2 splits.

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