Split History
JILL split history picture
J.Jill (JILL) has 4 splits in our JILL split history database. The first split for JILL took place on July 01, 1998. This was a 3 for 2 split, meaning for each 2 shares of JILL owned pre-split, the shareholder now owned 3 shares. For example, a 1000 share position pre-split, became a 1500 share position following the split. JILL's second split took place on July 01, 2002. This was a 3 for 2 split, meaning for each 2 shares of JILL owned pre-split, the shareholder now owned 3 shares. For example, a 1500 share position pre-split, became a 2250 share position following the split. JILL's third split took place on March 18, 2019. This was a 1191 for 1000 split, meaning for each 1000 shares of JILL owned pre-split, the shareholder now owned 1191 shares. For example, a 2250 share position pre-split, became a 2679.75 share position following the split. JILL's 4th split took place on November 10, 2020. This was a 1 for 5 reverse split, meaning for each 5 shares of JILL owned pre-split, the shareholder now owned 1 share. For example, a 2679.75 share position pre-split, became a 535.95 share position following the split.

When a company such as J.Jill splits its shares, the market capitalization before and after the split takes place remains stable, meaning the shareholder now owns more shares but each are valued at a lower price per share. Often, however, a lower priced stock on a per-share basis can attract a wider range of buyers. If that increased demand causes the share price to appreciate, then the total market capitalization rises post-split. This does not always happen, however, often depending on the underlying fundamentals of the business. When a company such as J.Jill conducts a reverse share split, it is usually because shares have fallen to a lower per-share pricepoint than the company would like. This can be important because, for example, certain types of mutual funds might have a limit governing which stocks they may buy, based upon per-share price. The $5 and $10 pricepoints tend to be important in this regard. Stock exchanges also tend to look at per-share price, setting a lower limit for listing eligibility. So when a company does a reverse split, it is looking mathematically at the market capitalization before and after the reverse split takes place, and concluding that if the market capitilization remains stable, the reduced share count should result in a higher price per share.

Looking at the JILL split history from start to finish, an original position size of 1000 shares would have turned into 535.95 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into J.Jill shares, starting with a $10,000 purchase of JILL, presented on a split-history-adjusted basis factoring in the complete JILL split history. JILL split adjusted history picture

Growth of $10,000.00
Without Dividends Reinvested

Start date: 03/10/2017
End date: 04/15/2024
Start price/share: $54.35
End price/share: $25.42
Dividends collected/share: $0.00
Total return: -53.23%
Average Annual Total Return: -10.15%
Starting investment: $10,000.00
Ending investment: $4,676.43
Years: 7.10
J.Jill is a holding company. Co. is a national lifestyle brand that provides apparel, footwear and accessories. Co.'s products are marketed under the J.Jill brand name and sold primarily through two channels: its ecommerce platform and catalog (Direct) and its retail stores (Retail). In addition to its primary assortment, Co. has three sub-brands, Pure Jill, which is designed with a fabric-first approach, reflected in simple designs, artisanal details, interesting textures, soft natural fabrics and dye and wash techniques; Wearever, which is an all day refined dressing designed for work, travel and home; and Fit, which is a versatile performance-inspired apparel for athletic usage. According to our JILL split history records, J.Jill has had 4 splits.
Date Ratio
07/01/19983 for 2
07/01/20023 for 2
03/18/20191191 for 1000
11/10/20201 for 5
JILL is categorized under the Services sector; below are some other companies in the same sector that also have a history of stock splits:

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Also explore: JILL shares outstanding history

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