When a company such as LFGR conducts a reverse share split, it is usually because shares have fallen to a lower per-share pricepoint than the company would like. This can be important because, for example, certain types of mutual funds might have a limit governing which stocks they may buy, based upon per-share price. The $5 and $10 pricepoints tend to be important in this regard. Stock exchanges also tend to look at per-share price, setting a lower limit for listing eligibility. So when a company does a reverse split, it is looking mathematically at the market capitalization before and after the reverse split takes place, and concluding that if the market capitilization remains stable, the reduced share count should result in a higher price per share.

Looking at the LFGR split history from start to finish, an original position size of 1000 shares would have turned into 504 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into LFGR shares, starting with a $10,000 purchase of LFGR, presented on a split-history-adjusted basis factoring in the complete LFGR split history.

About LFGR

Leaf Group is a consumer internet company. Co. has two segments: Marketplaces, which operates made-to-order digital commerce marketplaces where artists and designers can market and sell their original art and designs printed on a range of products, and operates a fine art marketplace, Saatchi Art, where artists exhibit and sell their original artwork directly to consumers via a curated online gallery or in-person at art fairs; and Media, which consists of a portfolio of media properties that educate and inform consumers on a range of topics. Co.'s media properties include Livestrong.com, Hunker, eHow and Cuteness.com, as well as other media properties that are focused on specific topics. According to our LFGR split history records, LFGR has had 1 split.

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