When a company such as SEND conducts a reverse share split, it is usually because shares have fallen to a lower per-share pricepoint than the company would like. This can be important because, for example, certain types of mutual funds might have a limit governing which stocks they may buy, based upon per-share price. The $5 and $10 pricepoints tend to be important in this regard. Stock exchanges also tend to look at per-share price, setting a lower limit for listing eligibility. So when a company does a reverse split, it is looking mathematically at the market capitalization before and after the reverse split takes place, and concluding that if the market capitilization remains stable, the reduced share count should result in a higher price per share.

Looking at the SEND split history from start to finish, an original position size of 1000 shares would have turned into 484 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into SEND shares, starting with a $10,000 purchase of SEND, presented on a split-history-adjusted basis factoring in the complete SEND split history.

About SEND

SendGrid is a digital communication platform, enabling businesses to engage with their customers via email. Co.'s cloud-based platform allows for adoption and creation for businesses, providing their developers and marketers with the tools to reach their customers using email. Co.'s Email Application Programming Interface (API) service allows developers to use its API in their preferred development framework to use Co.'s platform to add email functionality to their applications. Co.'s Marketing Campaigns service allows marketers to upload and manage customer contact lists, create and test email templates. Co.'s Expert Services help businesses further optimize their email delivery. According to our SEND split history records, SEND has had 1 split.

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