When a company such as Inuvo conducts a reverse share split, it is usually because shares have fallen to a lower per-share pricepoint than the company would like. This can be important because, for example, certain types of mutual funds might have a limit governing which stocks they may buy, based upon per-share price. The $5 and $10 pricepoints tend to be important in this regard. Stock exchanges also tend to look at per-share price, setting a lower limit for listing eligibility. So when a company does a reverse split, it is looking mathematically at the market capitalization before and after the reverse split takes place, and concluding that if the market capitilization remains stable, the reduced share count should result in a higher price per share.

Looking at the INUV split history from start to finish, an original position size of 1000 shares would have turned into 100 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into Inuvo shares, starting with a $10,000 purchase of INUV, presented on a split-history-adjusted basis factoring in the complete INUV split history.

About Inuvo

Inuvo is a technology company that develops and sells information technology solutions for marketing. These platforms identify and message online audiences for any product or service across devices, channels and formats, including video, mobile, connected TV, display, social and native. Co.'s solution incorporates a form of artificial intelligence branded the IntentKey. This machine learning technology uses interactions with Internet content as a source of information from which to predict consumer intent. Co.'s platforms allow advertisers and publishers the opportunity to buy and sell advertising space in real time and include the following products and services: ValidClick and IntentKey. According to our INUV split history records, Inuvo has had 1 split.

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